WHY LLORET TURISME?

Lloret Turisme was set up to tackle the changes and trends in the new international tourism environment.

Its mission is:
 - To improve the management and planning of local tourism policy due to its importance for the town's economy.
 - To promote and provide support for the marketing of Lloret as a tourist destination.
 - To channel the initiatives of the private sector and coordinate actions with other tourism organisations and brands, such as the Costa Brava, Catalonia and Turespaña.

WHAT IS LLORET TURISME?

Lloret Turisme is the body responsible for the promotion and management of Lloret de Mar’s tourism policy.
It was set up in 2001 as the result of an agreement between Lloret de Mar Town Council and the Lloret de Mar Tourism Business Association, composed of the Guilds of Hotels, Travel Agencies, Bars and Restaurants, Traders, Discotheques and Night Clubs, and other tourism business activities. Lloret Turisme is a division of the Municipal
Company

LLORET FUTUR, S.A. This management body has taken over the work carried out by the Municipal Tourism Board and the Tourism Promotion Committee set up in 1997.

HOW IS LLORET TURISME STRUCTURED?

LLORET FUTUR, S.A., is composed of a General Meeting of Shareholders and a Board of Directors, presided over by Lloret de Mar Town Council and formed by members of the political parties with municipal representation.
The Lloret Turisme division is presided over by Lloret Town Council.
The executive body is the Operative Management, made up of 4 council representatives and 5 representatives of the Lloret Tourism Business Association.

President: Mr. Romà Codina
Councillor for Economic Promotion and Tourism: Jordi Orobitg
Councillor of Sports: Ester Olivé
Councillor for the Environment and beaches: Ignasi Riera
Executive Director: President of the Lloret de Mar Hotel Guild. Mr. Enric Dotras
Board Member: President of the Catalan Association of Incoming Travel Agencies. Mr. Paolo Boiano
Board Member: President of the Girona Discotheques and Night Clubs Association. Mr. Teddy Law
Board Member: President of the Lloret Bars and Restaurants Association. Mr. Manel Casademont
Board Member: President of the Lloret Traders Association. Mr. Francesc Alsina
Manager: Mr. Maurici Carbó

WHAT DOES LLORET TURISME DO?

Lloret Turisme carries out its work in accordance with the guidelines of the 2010-2014 Strategic Tourism Plan. Lloret Turisme implements an annual Marketing and Promotion Action Plan with the aim of promoting and providing support for the marketing of Lloret’s products and companies.
This consists of defining which products to promote, in which markets and through which actions. Lloret Turisme also implements a communication plan with the goal of developing Lloret’s image.
This is a long-term strategy that involves significant communication work, along with product structuring.
Lloret Turisme receives 95% municipal funding and 5% funding from the private sector through participation in joint actions.

HOW DOES IT OPERATE?

Lloret Turisme has the following departments:

• Visitor Assistance
• Tourist Offices
• Administration - Promotion
• Product development and marketing
• Online marketing
• Communication and press
• Quality Lloret Turisme carries out its work in accordance with the following action programmes:

1. Management of the destination and visitor assistance
2. Product development and planning
3. Communication
4. Marketing and promotion
5. Internet and online marketing
6. Tourism revitalization and events Lloret Turisme manages the following tourism facilities and products:

• Lloret Convention Bureau
• Lloret Film Office
• Beach revitalization programme
• Open Museum of Lloret: Santa Clotilde Gardens and Maritime Museum Lloret guided tours